Amirify Privacy and POPIA Notice
Last updated 2 October 2026
Information collected. Amirify may collect account, identity, business, contact, address, order, payment-status, delivery, support, device and usage information required to operate and secure the platform.
Purposes. Information is used for accounts, verification, transactions, fulfilment, customer service, fraud prevention, reporting, legal compliance and consented marketing.
Sharing. Relevant information may be shared with the applicable seller, Yoco, courier providers, hosting, communication, security and professional service providers under appropriate controls.
Seller access. Sellers receive only information required to fulfil and support their orders. They may not use customer information for unrelated or unauthorised purposes.
Retention and security. Amirify keeps personal information only for as long as it is needed for the purposes described in the notice, or as long as the law requires. The Data Retention Schedule (section 11A) sets the periods. When information is no longer needed it is deleted or anonymised. Amirify applies access controls, encryption, backups, monitoring and incident procedures appropriate to the information and risk.
Customer choices and requests. Users may request access, correction or other applicable rights through the published privacy contact. Marketing consent may be withdrawn using the provided controls.
Responsible party details. Amirify is operated by Amir Group (Pty) Ltd (registration number 2026/608946/07), trading as Amirify, with its registered address at 77 Hendry Road, Unit 5, Morningside, Durban, 4001, South Africa. Requests relating to personal information under POPIA can be directed to our Information Officer, Rashid Amir, at info@amirify.co.za.
Website chat and AI assistance
The optional Amirify chat uses Amirai and OpenAI API services to generate replies. Your message, recent conversation context, a session identifier, buyer or seller category, page URL and login status may be processed to answer questions and protect the service. The chat has no access to your order records, seller ledger or payment credentials and cannot approve refunds, payouts, store applications or privacy requests.
Chat conversations are kept for 12 months after the last message in accordance with the Data Retention Schedule. Relevant conversations may be reviewed by authorised team members for support and service quality. A conversation that becomes part of a complaint or dispute must be retained with that case according to its applicable period. Do not share passwords, card details, identity documents or unnecessary sensitive personal information in chat.
The browser uses session storage to keep a chat session identifier during navigation. A WhatsApp button opens a third-party service with a prefilled message: review the message before sending it. Chat does not automatically notify, book or assign a staff member. You may instead contact info@amirify.co.za or WhatsApp +27 61 315 0821.
Information may be processed by service providers outside South Africa, subject to applicable safeguards. Enquiry information is not permission for unrelated marketing. Public privacy policies and AI processing disclosures may be explained by the assistant; credentials and private records remain protected.